A Good Disruption

Disruptive technology is one of the defining economic trends of our age with companies such as Airbnb, Uber and Apple dramatically transforming their industries. But what is the true impact of such disruption on the world’s economies, and does it have the potential to solve global problems such as low growth, inequality and environmental degradation? Why not seize this opportunity and make it a good disruption?

A Good Disruption highlights some of the huge costs that are at stake and argues that managing such disruption will be the defining business challenge of the next decade. In order for us to meet that challenge, the book sets out a bold, timely and inspirational vision for a more robust and sustainable economic model, demonstrating how we can use technology to have a prospering economy while nature thrives.

Marrying the latest thinking from Silicon Valley, the Paris climate meetings and traditional economics, A Good Disruption is rich in relevant case studies, incorporates industry examples from around the world and features a number of interviews with leading business influencers including Nobel laureate Mohamed Yunus and Lord Nicholas Stern.

from left to right: Per-Anders Enkvist, Dr. Klaus Zumwinkel, Dr. Martin Stuchtey