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Stef Kranendijk

Stef was the CEO of Desso. Under his leadership, Desso became the leading European carpet company through a massive program of product and business model innovation based on cradle-to-cradle principles. Today, Stef is an entrepreneur and chairman of De Groene Zaak, a group of more than 155 companies leading in the sustainability space. At SYSTEMIQ, he provides his business transformation experience.