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Michael braungart

Prof. Michael Braungart is a process technician and chemist; CEO of EPEA in Hamburg (Germany); co-founder of MBDC, McDonough Braungart Design Chemistry in Charlottesville, Virginia (USA) and co-founder of the Cradle to Cradle design concept. He has worked with diverse organizations and companies across a range of industries, and has developed tools for designing eco-effective products, business systems and intelligent materials pooling. For decades, he has pioneered the Cradle to Cradle design concept and held the Academic Cradle to Cradle Chair for Innovation and Quality at RSM, Erasmus University in Rotterdam (The Netherlands). At present, he is Professor for Cradle to Cradle Design at the Leuphana University in Lüneburg (Germany). He has written several books about eco-effectiveness with co-authors, such as “Cradle to Cradle: Remaking the Way We Make Things,” “The Upcycle: Beyond Sustainability - Designing for Abundance” and “The Next Industrial Revolution.”