Companies are increasingly adopting Circular Business Models – the movement is out of the starting blocks and gaining momentum across industries, including sports and outdoors. Exploring these opportunities is relatively easy but building truly circular business models is quite challenging and takes time, so starting early pays off, even if it is small and incremental. We expect these models to evolve and mature over the next years, and the companies that succeed will create superior value and strengthen relations with existing and new customer segments.
We see three types of business model patterns emerging, with nine best practices already being applied in the sports sector and beyond.
