Over the past 70 years, travel and tourism has enjoyed immense success. By driving economic growth, shaping communities and connecting people worldwide, the sector has unlocked countless social benefits. But its success has come at a heavy cost to climate, nature and many host communities. The current model is unsustainable.

Better Travel & Tourism, Better World, a report for the Sustainable Tourism Global Centre, offers ‘a roadmap to net positive’: the first-ever global, fully-costed strategy for the whole travel and tourism industry.

The travel and tourism (T&T) sector occupies a huge place in our world. The pre-pandemic industry employed over 330 million people; its revenues remain a major source of funding to preserve and regenerate nature and our cultural heritage

However, the sector is also a source of the global greenhouse gas emissions that are driving the climate crisis: without concerted action to address them, T&T emissions will rise by more than 20% to 6.2 gigatonnes of CO2eq by 2030, around one-third of the total global carbon budget for that year. In turn, the climate crisis poses a serious threat to the industry: increasingly frequent storms, extreme heat and rising sea levels are already incurring devastating costs for destinations.

Taking the right action now has every chance of delivering a better future for all T&T stakeholders. The new report envisages a world where the global industry uses its diversity and reach to catalyse action on climate, restoring nature, creating decent jobs and economic opportunities for local communities, reducing income inequalities within and between countries, and facilitating meaningful and fruitful exchange for all types of traveller. It articulates how T&T’s role in post-covid-19 recovery can be used to abate GHG emissions and the systems it interconnects with, making it a key strategy in achieving countries’ nationally defined contributions on climate performance. It sets out how the transition can be financed, and it identifies concrete actions for policymakers and the private sector.

Creating a joined-up agenda

Progress is already underway. Industry actors have begun to take vital steps towards a more sustainable sector. Net-zero pathways have been developed for many sub-sectors that make up the T&T industry, including transport, hospitality, food, buildings and energy providers. But change is not happening at the scale needed. Collaboration across sub-sectors and geographies will be key to unlocking greater gains for climate, nature and communities.

Planet-positive travel & tourism?

The challenges are substantial, but a better future is within reach

33

In a BAU scenario, T&T could account for 1/3 of the Earth’s carbon budget by 2030

10

Travel and tourism represent 10% of global GDP

70

But for some countries, the sector represents 70% of GDP

40

A Better Travel & Tourism scenario could reduce emissions by 40%

310

Between $220-310bn investment is needed to unlock the transition

report endorsements

The choice is stark: a travel & tourism industry which thrives by giving more than it takes and therefore maintains its licence to operate, or one which risks both its reputation and revenues on narrow, short-term interests and failed business models of the past.

Paul PolmanBusiness leader and campaigner, co-author of 'Net Positive'

If the travel & tourism industry is to continue to deliver benefits to societies around the world and maintain its licence to operate, business-as-usual is not a possibility. This report shows us that we should harness the full potential of this unique industry for abating emissions, protecting nature and boosting resilience. It is an opportunity that should not be missed

H.E. Felipe CalderonHonorary Chairman, Global Commission on the Economy and Climate, former President of Mexico (2006-2012)

To scale progress in the travel & tourism industry, we need a shared vision, and creativity and ambition to make it happen. We also need to work together in ways we have not done before. The Better Travel & Tourism, Better World report is a tremendous step in that direction, providing a North Star vision for the industry and the actions we need to take to get it there.

Brune PoirsonChief Sustainability Officer, Accor

For Six Senses, sustainability is only the first step in establishing a reciprocal relationship with local ecosystems, communities and cultures. Going beyond protection, acting as a regenerative business adds value to all local stakeholders (whether human, animal or plant) with the ultimate aim of Six Senses giving back more than it takes. The Better Travel & Tourism, Better World report outlines the much needed net positive vision for the industry as a whole.

Omar RomeroChief Development Officer, Six Senses

The Better Tourism & Travel, Better World Report outlines how travel and tourism can be a catalyst for global prosperity, if organized based on 10 net positive priorities for action. The new report published during this year’s G20 Summit calls on the travel and tourism sector to build on the good work done to date by many companies and destinations, and use this energy to focus on the important next step of addressing the sector’s significant sustainability challenges. The report gives innovative insights, strategic proposals, and concrete actions to implement including a total cost estimation, which is attainable in light of the travel and tourism’s total contribution to global GDP. The report’s proposals form a much-needed impetus and basis for travel and tourism to come together and create a framework for collective net positive action for the benefit of all. What are we waiting for?”

Inge HuijbrechtsGlobal Senior Vice President Sustainability, Security and Corporate Communications, Radisson Hotel Group

At Skyscanner, we believe that collaboration across the travel industry is key for making urgent and meaningful progress toward a sustainable future: a joined-up agenda is vital in ensuring systems-level action is enacted. Systemiq’s report plays an important role in pulling together a macro view of the challenges the travel industry faces and outlining clear pathways to addressing those challenges. Doing so helps clearly visualize a way forward and ensure the sector’s efforts lead to greater impact through alignment.

Alix FarrSustainability Lead, Skyscanner

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